Pomegranate Menthol (ex-Ruby Chill)

This flavour is maximum Ruby with pomegranate, tart red fruits, and a light chill taste. It is named for both the luscious ruby-coloured fruit and our fabulous coworker Ruby.

In fact, the concept for the entire chill range was inspired by Ruby's suggestion to create crisp, sophisticated, real fruit flavours with a light, cool mouthfeel. The red fruit mint was the first to start, but the longest to create, as we just had to get it perfect, which we think we have as it's as vivacious and effervescent on the taste buds as the Ruby experience is in person.

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